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JA From October 23 to October 27, 2024, the 136th China Import and Export Fair (2024 Autumn Canton Fair Phase II) was successfully held at the China Import and Export Fair Complex (Canton Fair Complex) in Guangzhou. As one of China’s largest and most internationally influential comprehensive trade platforms, the Canton Fair has attracted buyers from all over the world to visit and purchase. As a manufacturer of automotive interior products, we brought a series of products such as car seat cushions, foot pads, steering wheel covers, headrests, lumbar support, sun visors, etc. to the exhibition, actively exploring the global market.
1. Exhibition Scale
The exhibition area of this Canton Fair exceeds 1.5 million square meters, with about 70,000 offline booths and 28,000 exhibitors, attracting buyers from more than 200 countries and regions, and the on-site flow of people continues to rise. As a hot field that has grown rapidly in recent years, automotive products have attracted a large number of professional buyers to discuss cooperation.
2. Professional Visitors
At this exhibition, we received about 400 professional visitors, including auto parts dealers, chain supermarket buyers, e-commerce platform buyers and OEM/ODM customers. In particular, our newly launched environmentally friendly leather car seat cushions, multi-function steering wheel covers and memory foam neck pillows received a warm response, and customers placed orders for samples on site.
3. Market Prospects
In recent years, with the upgrading of automobile consumption and the strengthening of the trend of personalization, the automotive interior products market has continued to grow. We have observed that overseas customers have a particularly prominent demand for “cost-effective + customized + environmentally friendly materials” automotive interior products. Through this exhibition, we further verified the fit between product positioning and the international market and obtained a large amount of first-hand market demand information.
4. Project Results
During this exhibition, we obtained more than 200 valid customer information and initially reached cooperation intentions with more than 70 customers, including buyers from emerging markets in Eastern Europe, the Middle East and South America. At the same time, we also had in-depth exchanges with representatives of many cross-border e-commerce platforms, laying a good foundation for expanding business in channels such as Amazon and Lazada in the future.
The 2024 Autumn Canton Fair provides us with an important platform to demonstrate our strength, understand the market, and expand international business. Through this exhibition, we not only increased the brand’s visibility in the international market, but also clarified the diversified needs of global customers for automotive interior products in terms of functionality, comfort and appearance design. In the future, we will continue to deepen product research and development, optimize the supply chain system, and continue to provide global customers with more high-quality, fashionable and practical automotive interior solutions.
