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JA We participated in the 13th Indonesian International Auto Parts Exhibition (INAPA 2024) held at the Jakarta International Expo Center (JIExpo Kemayoran) from May 15 to 17, 2024. The exhibition is one of the largest and most influential auto parts exhibitions in Southeast Asia, attracting exhibitors and buyers from dozens of countries and regions around the world. This exhibition, we focused on displaying the company’s core product series: car seat cushions, foot mats, steering wheel covers, headrests, lumbar pillows, sun visors, etc.
Exhibition Overview
Exhibition Area: About 20,000 square meters
Exhibitors: Over 1,100 from China, Indonesia, Malaysia, Thailand, UAE, etc.
Professional Visitors: Over 35,000 people, including auto parts dealers, wholesalers, vehicle factory purchases, e-commerce platform operators, etc.
Product Display and Audience Response
At this exhibition, we displayed dozens of hot-selling and newly launched automotive interior products, including:
New breathable leather car seat cushions
Multifunctional memory foam lumbar pillow/headrest
Non-slip and wear-resistant TPR foot pads
Steering wheel cover and sun visor with customizable LOGO
The products have attracted wide attention from customers in Indonesia and neighboring countries due to their strong sense of design, high comfort and excellent cost performance. There were constant on-site consultations during the three days of the exhibition, and the number of sample orders increased significantly.
Market Opportunities and Insights
The Indonesian automotive industry is developing rapidly, especially the number of passenger cars and motorcycles has increased significantly, which has driven the broad demand for auto parts and supplies. Through in-depth communication with local dealers, e-commerce platform buyers, and chain repair shops, we found that:
Environmentally friendly materials, fashionable appearance, and practical functions are the main purchasing concerns
Local consumers are paying more and more attention to in-car comfort, especially headrest/lumbar support products
E-commerce channels (such as Shopee and Tokopedia) have become an important supplement to overseas promotion
Exhibition results
A total of nearly 400 professional visitors were received
About 200 valid customer information were collected
More than 40 customers with preliminary cooperation intentions were reached
In-depth negotiations were held with 3 local Indonesian agents
A large amount of first-hand information on pricing, channels, and packaging preferences in the Southeast Asian market was obtained
This INAPA 2024 exhibition allows us to more clearly understand the huge potential and rapid changes in the Southeast Asian market for automotive interior products. Through the exhibition, we not only increased the international exposure of the brand, but also laid a solid foundation for subsequent market expansion. We will continue to strengthen local market research, optimize product design and supply chain services, and provide Southeast Asian customers with high-quality automotive interior products that are closer to their needs.
