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JA The 134th Autumn Exhibition of the China Import and Export Fair (Canton Fair) in 2023 was successfully held at the China Import and Export Fair Complex (Canton Fair Complex) in Guangzhou from October 15 to November 4, 2023. As China’s largest and oldest comprehensive international trade fair, the Canton Fair has built an efficient docking platform for global buyers and Chinese high-quality manufacturers. This exhibition is divided into three phases. We participated in the second phase (October 23-27), focusing on light industry, home furnishings, gifts and consumer products, including several popular categories such as automotive interior products.
1. Exhibition Scale
The exhibition area of this Canton Fair exceeds 1.5 million square meters, with about 70,000 offline booths and 28,000 exhibitors, attracting buyers from more than 200 countries and regions, and the on-site flow of people continues to rise. As a hot field that has grown rapidly in recent years, automotive products have attracted a large number of professional buyers to discuss cooperation.
2. Professional Visitors
Our booth attracted professional visitors and buyers from Europe, America, the Middle East, Africa, Southeast Asia and other regions, especially showing great interest in our hot-selling products such as car seat cushions, foot pads, steering wheel covers, headrests, lumbar support, sun visors, etc. Many customers expressed strong purchasing intentions after on-site communication and hoped to establish long-term cooperative relations.
3. Market Prospects
With the continuous growth of global car ownership, consumers’ attention to car comfort and personalization continues to increase, and the automotive interior products market maintains a good development momentum. We have observed that environmentally friendly materials, ergonomic design, and personalized customization have become new market trends. This Canton Fair also made us more clearly realize that product quality, design innovation and brand building will be the key to future competition.
4. Project Results
Through participating in the 2023 Autumn Canton Fair, we successfully received more than 300 professional buyers from all over the world, and initially reached nearly 60 intended cooperation customers, including important customers from emerging markets such as the Middle East, Russia, South America and Eastern Europe. Through face-to-face negotiations, we not only increased brand exposure, but also collected a lot of valuable market feedback and demand information, which provided a valuable basis for our future product development and market layout.
The 2023 China Autumn Canton Fair provides a valuable international display and communication platform for our automotive interior products companies, allowing us to have a deeper understanding of global market trends and customer needs. Effective communication during the exhibition not only strengthened our confidence in the overseas market, but also further promoted the internationalization of corporate brands. We will continue to optimize product structure, improve quality and service, and bring more comfortable, beautiful and environmentally friendly automotive interior solutions to global customers.
