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JA From November 20 to 23, 2024, we participated in the 19th Automechanika Shanghai 2024 held at the National Exhibition and Convention Center (Shanghai). As one of the largest and most influential auto parts exhibitions in Asia, this exhibition provides a platform for centralized display and efficient docking for upstream and downstream companies in the automotive industry.
In this exhibition, we focused on displaying automotive interior products such as car seat cushions, foot pads, steering wheel covers, lumbar pillows, headrests, sun visors, etc., with the advantages of high quality, diversity and customizability, attracting a large number of professional customers at home and abroad to stop and negotiate.
Highlights Of The Exhibition
Professional docking and efficient: We received more than 500 professional visitors, including buyers from key markets such as Southeast Asia, the Middle East, Russia, and Latin America. Nearly 30 customers expressed clear cooperation intentions on site.
Comprehensive Improvement Of Brand Image
Through the unified booth image, sample display and multilingual introduction materials, we have effectively improved the brand’s popularity in domestic and foreign markets.
Market Insights And Gains
This exhibition once again confirmed that “comfort + environmental protection + personalization” has become the main development trend of global automotive interior products. Whether it is the traditional fuel vehicle market or the new energy vehicle supporting, consumers’ requirements for the comfort and aesthetics of the interior space are constantly increasing. Through the exhibition, we have a deep understanding of the needs of buyers, and also obtained valuable market feedback and cooperation opportunities.
This Shanghai Frankfurt Auto Parts Exhibition is not only a product display, but also an opportunity to have an in-depth dialogue with the global market. In the future, we will continue to strengthen product innovation and quality management, deepen the track of automotive interior products, create more high-value-added products that meet the needs of the international market, and provide global customers with more comfortable, safe and beautiful in-car solutions.
